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Leader of a new breed of marketing/strategy consultants, Grant Slade
Marketing sought a logo that would convey his comprehensive- yet-focused
approach--and do so simply and directly. The 'G' is clearly a capital letter,
but with its base tuned to give a "sweeping arrow" effect. The 'S' could
be either upper or lower case, and the 'm' is lower case, to permit the
seamless fitting together of all three letters. For more about GSM, click
on this logo to go to its unique Web site. |
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The TLC Division of an otherwise conventional moving/shipping
company specializes in transporting trade-show booths and displays from
one major exhibition to the next. The TLC logo intends to evoke the special-attention
feelings associated with heart shapes. Workmanlike gloves hold the "shipping
container" with confidence, yet, by not quite touching it, convey the feeling
that delicate and fragile contents are cushioned/suspended/floating. |
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Moored in San Francisco, the private yacht "Moondance" is poetry
in motion on the Bay. Its burgee is drawn from its name, with a key element
doubling as both the moon and a sail. Simplicity is vital here, for easy
visibility from some distance (and in windy conditions). The blue background
is at once the sky above and the water below, while the breaking whitecaps
symbolize both bow and wave. A solitary spar links all other white elements,
to complete the effect. |
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Blunk Microsystems provides system software, device drivers,
and firmware for use in embedded real-time systems. Products are offered
for standard VMEbus platforms and, along with porting services, for custom
hardware. Blunk specializes in PowerPC and 68K (68360/68302) based designs.
Blunk sought a logo that would depart from current trends toward abstract
(meaningless) geometric patterns or bland corporate initials, seeking instead
a logo with more "personality" as well as a meaning related to company
products and services. The solution chosen was a visually intriguing, androgynous
figure interacting with a computer-like displayÑall as a single-line
continuum. |
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The Academic Senate of a local community college sought a distinctive
logo that would elevate its on-campus profile. The challenge was to effect
a balance among several "conflicting" images the senate wished to convey:
the need for a sense of tradition; a feeling of authority; a forward-looking
outlook based on the realities of emerging teaching technologies and theories;
and a human, caring presence and approach to the needs of the student body
for very personalized, individualized support in tandem with academic quality
and rigor. The design conveys solid grounding through use of a massive
A-shape that evokes a key feature of the campus architecture (concrete
corner columns of a similar shape). In the foreground is the lamp of learning
with its S-shaped flame conveying colors found in the California poppy
(state flower). Contemporary shapes make up the flame and the antique copper
patina of the lamp base, to add a feeling of current awareness and future
orientation. |
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This logo update for an old-line business forms company passed
several tests. First, it harked back to the previous, "folded paper" logo
design in ways that suggested a "loyalty to the old" that pleased long-standing
stockholders, directors, employees, and customers. Second, it added the
letter "R" to a logo that had long featured only an "S" initial; recent
events, including the listing of the company on the Big Board with the
symbol SR, dictated a logo that gave the R-shape "equal time." Finally,
a contemporary feeling was imparted through a visual asymmetry that suggested
less-than-stuffy informality. |
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Two veterans of World War II, long-time residents of Los Altos, California,
felt that the time had come for their community to erect a monument honoring
those who have served--or are currently serving--in the U.S. armed forces.
This Veterans Memorial Monument will not focus solely on those who
gave their lives for their country nor will it feature military hardware;
rather, it will honor all current and former service personnel, and will
emphasize the peace and tranquility that is the reward we all share thanks
to the sacrifices of the few. The logo features a flag motif reminiscent
of the folded American flag used in military memorial services. |